In late 2018, Google launched the ‘Google Guaranteed’ program in Canada. It is a Local Service ads feature that targets a few home service segments. This program guarantees satisfactory service delivery for customers and prevents fraudulent services.
When you advertise a business on Google, the Google Guaranteed badge helps build trust with potential customers, leading to higher engagement.
In this article, you will learn more about the procedure, terms and conditions, policies, as well as other important info about the Google Guaranteed Program. We believe that the Google Guaranteed program is very important as it will likely make a big impact in the near future for many local businesses.
The Google Guaranteed program was introduced to target local businesses in the home service segment. The program is a part of Google’s AdWords product. These listings top even the Google Search Ads from Google Ads.
The program is under beta testing and is only available in specific areas in the US and Canada. If you offer local services, Google’s Guaranteed Program requires a thorough background check, verification of insurance, or license to the extent permitted by applicable laws to ensure quality and reliability.
Additionally, businesses must have general liability insurance along with business and owner license on a provision/country level. If the business passes the entire screening process, then the business gets a Google Guaranteed badge.
Understanding how the Google Guaranteed Program works can help you make the most of your business’s Google Ads strategy.
Some businesses manipulate their customers by adding fake reviews and ratings on Google My Business and other local citation websites. Google cannot verify if those ratings and reviews are by their actual customers. To avoid this and to provide the best home service to its users, Google introduced this program.
If you are in trouble with a water supply line you tend to call a plumber. This call can often be re-routed to an offshore call center where they sell leads to a vague plumber. After the work is done, you may be charged with a huge bill for lousy work.
This scenario is applicable for industries like handymen, locksmiths, landscapers, contractors, etc. They do not give any quality assurance to people but, want people to pay a quick buck. To avoid this situation Google launched this program and certifies these local businesses with a Google Guaranteed badge.
Some of the benefits of this program are,
The number of applicable industries can differ from country to country.
In Canada, Google Guaranteed reviews are applicable to HVAC (heating, ventilation, and air conditioning), locksmiths, window cleaning, carpet cleaning, lawn care, plumbing, appliance repair, moving, roofing, water damage services, tree surgeons, rubbish removal, window installation, and pest control services.
In the USA, it is applicable to appliance repair, auto glass, car repair, carpet & upholstery cleaning, electricians, event planners, garage door installers, house cleaning, HVAC, junk removal, lawn care, locksmiths, pest control companies, pet boarding, pet grooming, photographers, plumbers, roofing, tree service, water damage services, window cleaning and repair.
Google Guaranteed businesses have a green colour badge with a white checkmark on it. This badge creates confidence among searchers on Google not only because of the nice badge but also because Google is ready to reimburse the amount paid if the customers are not satisfied with the service. Some of the benefits of Google Guaranteed reviews are:
With a Google Guarantee badge, users can identify local businesses that offer quality work. If customers are not satisfied with the quality of work, Google is ready to reimburse the cost of initial service with a lifetime cap of coverage up to $ 2,000 USD in the US and CAD 2,000 in Canada.
This reimbursement service is applicable only when you book a service via Local Service or Google Assistant. This service must be claimed within 30 days of the initial service completion date. You have to submit the receipt with the payment details along with the provider’s business name. To submit a claim, you can directly contact Google support using: 1 (844) 885-0761 (Monday to Friday- 9:00 am to 5 pm PST). This contact number is applicable for both Canada and US.
Google Guarantee will not reimburse your money if it comes under categories like add-ons or future services, damage to property, trip charges, diagnostic fees, dissatisfaction with the price, responsiveness of the business, and cancellations.
Google Guaranteed program charges only for valid leads (calls or messages) received via local service ads and they do not charge for views or clicks. The cost per lead differs based on location, service, type of lead, etc. Valid leads are referred to customers who are related to your business and services which fall under the below situations.
(Format of Google Guaranteed listing)
To provide customers with a better experience, Google has formulated an advanced verification system. Before getting listed in the Google Guaranteed program, you have to sign into Local Service ads. They create an easy path for customers to connect with your business.
It will display your address, reviews, location, contact details, business hours, and so on. This information can help visitors to understand the complete details of your business.
(Format of how individual listings are displayed)
Learn more about the screening process of Local Service ads here.
For a comprehensive approach, businesses should buy Google AdWords to complement their Google Guaranteed listing, ensuring maximum exposure.
Businesses using the Google Guaranteed program will be able to get more qualified leads. So, stay active and keep your business prepared at any time by remembering the below points:
Google Guaranteed screening process may be a little difficult but, once it is done, it can bring a huge difference in lead generation. However, registering in the Google Guaranteed program is not enough. It should be maintained properly or else your Google Guaranteed badge may be revoked. Follow the rules laid out by Google terms to maximize your online visibility.
If you have any queries, please share them in the comments section below.
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