SMS marketing remains to be an effective digital marketing channel for most businesses worldwide. According to a survey, B2C marketers continue to prefer SMS marketing for reasons including real-time delivery, high open rates, and the global reach/ubiquity of mobile devices. With the number of mobile phone users increasing day by day, businesses are more likely to report revenue growth with SMS, chatbots, live chat among others in the ever-expanding bag of digital marketing channels.
Here, we will be exploring more about the integration of top SMS service providers with powerful marketing automation platforms like Mailchimp and ActiveCampaign to widen the scope of SMS marketing.
Mailchimp integration with SMS marketing allows you to combine your email and SMS marketing campaigns. The integration of Mailchimp and SMS marketing enables you to send and receive SMS, manage your contact list, schedule email, and SMS delivery, and track customer engagement.
You can also use the power of shortcode marketing to allow people to join your Mailchimp list through simple SMS using shortcodes.
The integration of ActiveCampaign with SMS marketing platforms provides you with a comprehensive customer engaging experience. Some significant advantages include:
SMS Marketing on ActiveCampaign is available on Plus, Professional and Enterprise accounts.
| SlickText | BulkSMS | BirdEye | Tatango |
| Twilio | Call Loop | Simple Texting | MessageBird |
As one of the feature-rich and cloud-based text messaging platforms, SlickText allows you to send and receive bulk messages to/from your customers.
Being a low-cost messaging software, SlickText can be a suitable platform for businesses ranging from retail and salon to schools and churches. The basic monthly plan of SlickText starts at $29. It offers 500 texts and 2 text words. Its 14-days free trial allows you to understand its features and benefits in detail.
Some expressive features of SlickText include:
| Sending mass text messages | Auto replies | Scheduling text messages |
| MMS messaging | SMS surveys | Contests texts |
| Integration | Data sync | Personalization |
| Unlimited contacts | Detailed analysis | Segmentation |
| Pros | Cons |
| Easy-to-use interface | Increasing pricing |
| Excellent customer service | Reluctant to cancel account |
| Reasonable pricing | No automatically resizing of pictures and gifs |
| High open rates |
The integration process of SlickText with Mailchimp is simple if you have accounts in both SlickText and Mailchimp. Once you have integrated SlickText with Mailchimp, you can avail the following benefits:
The integration of SlickText with ActiveCampaign provide the following benefits to your business:
BulkSMS is a business-to-person bulk messaging platform that allows you to send a large volume of SMS to a predetermined list of customers.
BulkSMS provides you with an opportunity to send promotional and transactional messages to your customers. BulkSMS also facilitates your customers to send a reply to messages from anywhere at any time. BulkSMS offers a customized pricing structure.
Following are some of the features of BulkSMS:
| Scheduling messages | Integration | Send personalized messages |
| Automated opt-in/opt-out | Automatic messaging reports | Send SMS attachments |
| Automated response | Automatic top-up | Send long messages |
| Pros | Cons |
| Send and receive text messages globally | Limited word count |
| Automatic reply to messages | Not supporting images and gifs |
| Reliable and proven volume of messages | |
| Cost-effectiveness |
BulkSMS offers ready-built SMS integration with Mailchimp. Following are some of the important benefits of BulkSMS integration with Mailchimp:
The process of integration is simple as it offers ready-built integration with ActiveCampaign. The integration with ActiveCampaign also offers the same features as that of Mailchimp integration. Here are some of the significant benefits of integrating BulkSMS with ActiveCampaign:
BirdEye is a comprehensive platform for text messaging. It helps you to collect your product reviews, convert leads and get new referrals.
Being a customer experience platform, BirdEye offers a range of services and integrations to grow your business. BirdEye offers custom pricing for its Standard, Professional, and Premium plans. Key features of BirdEye include:
| Business listings for directories | Send text campaigns | Generate online reviews |
| Unified inbox for two-way communications | Create surveys | Performance analysis |
| Report generation | Integrations | Mobile app for iOS/Android |
| Pros | Cons |
| Easy-to-use | Clunky in nature |
| Cost-effective | Switching from setup to campaigns not easy |
| Review management | |
| Automation |
The integration of BirdEye with Mailchimp provides a better experience with your business. Here are some of the benefits of integrating BirdEye with Mailchimp:
The integration of BirdEye with ActiveCampaign provides seamless benefits to reach your business to the minds of customers. The key benefits of integration include the following:
As one of the leading text messaging platforms, Tatango helps you build your business by engaging your customers through text message campaigns and promotions.
Tatango is used by political groups and for fundraising programs. Tatango’s monthly pricing plan starts at $199. Although it is costly, the unique features of Tatango make it one of the most preferred platforms for many business:
| MMS marketing | Report generation | API integration |
| Scheduling text messages | The large volume of SMS | Personalization |
| Automatic reply to messages | Integration | Text-to-landline |
| Pros | Cons |
| Easy-to-use | Expensive |
| Great audience reach | Backend features with increased downtime |
| Excellent tech support |
Tatango integration with Mailchimp makes your business more automated without requiring any technical skills. Following are some of the key features of Tatango and Mailchimp integration:
The integration of Tatango with ActiveCampaign provides the following benefits:
To understand more about Twilio, here are some features:
| Automated responses | Campaign segmentation | Data collection and management |
| Voice recognition | Personalized messages | Performance tracking |
| Mobile coupons | Text-to-win | Unified communications |
| Pros | Cons |
| Effective business communication tool | Bad Customer support |
| Affordable pricing | Needed technical skill |
| Good documentation |
You can build your customer relationships by integrating Twilio with Mailchimp. The integration allows you to make use of the following features:
You can connect with your customers easily while integrating a powerful text messaging platform with ActiveCampaign’s Customer Experience Automation. The integration also offers some major features to build your business:
As one of the best SMS marketing platforms, Call Loop helps you grow businesses of all sizes by sending text message campaigns. Call Loop’s recorded voice messages have high open rates among customers. The pricing structure of Call Loop starts at $5 per month for its Lite plan and varies for other plans such as Basic, Pro, and Max.
Key features of Call Loop Include:
| SMS scheduling | Group messaging | Contact management |
| Autoresponders | Marketing automation | Voice broadcast |
| Audio management | Emergency notifications | Text-to-join keywords |
| Pros | Cons |
| Integration flexibility | Lack of functionality |
| Quick customer support | Word count limit |
The integration of Call Loop with Mailchimp facilitates you to take the advantage of the following functionalities:
Call Loop integration with ActiveCampaign helps you keep your customers connected through effective SMS and email marketing campaigns. Following are the major benefits of integrating Call Loop with ActiveCampaign:
SimpleTexting is dedicated to providing a strong SMS text messaging platform that gives you a competitive edge to your business. The pricing plans of SimpleTexting start at $45 per month.
Following are some of the key features of SimpleTexting:
| Two-way messaging | Data collection | Link tracking |
| MMS messaging | Segmentation | Integration |
| Text to win | Extended messaging | Recurring marketing campaigns |
| Pros | Cons |
| Image attaching | Lack of tracking |
| Rollover credits | Lack of scalability |
| Unlimited keywords | |
| Importing of contact list |
Integration of SimpleTexting with Mailchimp helps you succeed in the world of mobile phones. The integration allows you to experience the following benefits:
The Integration of SimpleTexting with ActiveCampaign provides the following benefits to your business:
When it comes to cloud-based business Communication platforms, MessageBird is on the leaderboard. Although its free version is available with limited features, its paid plans offer seamless communication opportunities for your business to build better customer relationships.
MessageBird’s main features include:
| Integration | Contact management | Bulk text messaging |
| Communication management | Customizable branding | Report generation and analysis |
| Collaboration tools | Call monitoring | Chat messaging |
| Pros | Cons |
| Affordable pricing | Lack of automated features |
| Easy integration | Lack of customer support |
| Great functionality |
MessageBird and Mailchimp integration makes your business process more automated. The integration also provides the following functionalities:
ClickSend is a cloud-based SMS provider that allows businesses to send, receive, and track text messages worldwide. The service can send messages and communicate with your audience using the easy-to-use products from ClickSend and build a strong relationship with your audience. The pricing is based on the product you choose for your business.
ClickSend’s main features include:
| Contact management | Analytics | MMS |
| Bulk SMS | Live Chat | Manage contacts |
| Dynamic content | Text messaging | Scheduling |
| Dashboard | Import address book | Email marketing |
| Pros | Cons |
| Easy setup | No call recording and file sharing |
| Proper job planning and management | Restrictions of messages (only for US and Canada) |
| Automated campaigns | Lacks email monitoring |
| Prior information needs to be submitted for enabling the Bulk SMS feature (only for US and Canada) |
ClickSend and Mailchimp integration makes your business processes more automated. The integration also provides the following functionalities:
JustCall is an anytime, anywhere modern phone system for your growing business. This service provider helps in automated integrations and smooth workflows. The cloud-based phone system seems to be affordable for every business with its pricing plans.
JustCall’s main features include:
| Get phone numbers instantly | Call forwarding and distribution | Call center analytics |
| Managing teams | Appointment scheduler | Send and receive SMS |
| Call logs and recordings | JustCall mobile app | JustCall add-ons |
| Voicemail transcription | Ring on speakers | Click to call |
| Pros | Cons |
| Easy setup | Interruption due to network |
| Allows to schedule calls | Quite hard to find voicemails |
| Appointment scheduler | Clarity on messaging can be improved |
The JustCall and Mailchimp integration will add a new contact of JustCall as a subscriber to the Mailchimp campaign
There are no favourites from our side. We have curated a list of top SMS marketing platforms that deliver excellent results with both Mailchimp and ActiveCampaign integrations. We have provided you with insights into the use, advantages, and disadvantages of these SMS integrations so really it will boil down to feature requirements that you will need for your business.
Which SMS integration are you going to opt for? Let us know in the comment below.
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