SEO Case Study: Dominating the "Breathwork Certification" Niche for SOMA Breath
SOMA Breath empowers individuals with transformative Pranayama techniques, fostering total life change. Tailored workshops cater to diverse needs, emphasizing community support and knowledge sharing. Their holistic approach, backed by science, includes breathwork facilitator training for those seeking to teach and inspire others in this transformative practice.
Background
Before collaborating with us, SOMA Breath faced challenges in gaining visibility for its core instructor training program. Despite offering comprehensive breathwork facilitator certification, the brand struggled to rank for relevant keywords in both the US and the UK, limiting its online exposure and audience reach.
Objectives
Our objectives for SOMA Breath's SEO campaign were to:
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Increase organic traffic to the core instructor training page.
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Improve keyword rankings for key industry terms related to breathwork certification.
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Enhance user engagement and conversion rates through improved page design, content, and CRO strategies.
Strategy and Implementation:
We devised a targeted SEO strategy focusing on optimizing the core instructor training page and creating a new page specifically for breathwork facilitator teacher training certification. Our approach included:
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Page Optimization: Conducted a thorough analysis of the existing core instructor training page and implemented improvements in design, content, and conversion rate optimization (CRO) to enhance user experience and encourage conversions.
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New Page Creation: Improved landing page and fixed site architecture for breathwork facilitator teacher training certification page and redirected the core training page to the new page.
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Keyword Targeting: Identified and targeted high-value keywords related to breathwork certification, incorporating them strategically into the content and meta tags of both the core training and new certification pages.
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Outreach Campaign: Executed an extensive outreach campaign, acquiring more than 70 high-authority contextual links to enhance domain authority and improve search engine rankings.
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E-A-T Focus: Emphasized expertise, authoritativeness, and trustworthiness (E-A-T) across all content and pages, aligning with Google's quality guidelines to enhance credibility and visibility in search results.
Results
Our SEO efforts yielded remarkable results:
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Keyword Rankings: Elevated key industry terms related to breathwork certification from the fourth page to the first page of Google search results in the US and the UK.
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Cost Efficiency: Achieved a significant reduction in cost per application sent and cost per call booked, enhancing the overall financial efficiency of the marketing campaign.
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Market Domination: Established SOMA Breath as a dominant presence in the "breathwork certification" niche, surpassing competitors and capturing a significant market share.
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Organic Leads: Realized a remarkable 97% growth in organic leads, showcasing the effectiveness of our SEO strategies in driving high-quality traffic and conversions.
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Total Site Conversions: Recorded a substantial 31.09% increase in total site conversions, demonstrating the impact of our optimization efforts on enhancing user engagement and conversion rates.
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Keyword Ranking Diversity: Ranked over 320 non-branded keywords on the first page of Google, expanding SOMA Breath's online visibility and attracting a diverse range of potential customers interested in breathwork certification.
Conclusion
Through strategic SEO interventions, including page optimization, content enhancement, and targeted keyword targeting, we successfully propelled SOMA Breath to the forefront of the "breathwork certification" niche. By improving online visibility, increasing organic traffic, and dominating keyword rankings, we enabled SOMA Breath to expand its global reach and fulfill its mission of empowering individuals through transformative breathwork education.
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